Behavioral Research Platform

Liquidity changes ownership.
We're proving how.

Gally is research infrastructure for understanding digital ownership psychology. Not a marketplace. Not a trading platform. A laboratory for observing how collectors actually think.

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Avg Hesitation
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A market experiment where collectors matter. Every hesitation, revisit, purchase, and exit helps reveal how ownership decisions really happen — and guides the infrastructure we build next.


✓  MVP live — closed testing with active users
✓  Accepted to Avalanche Build Games
✓  Metrics: hesitation · revisit · hold · exit
About the Research

A laboratory for ownership behavior.

Most digital art platforms optimize for hype and transaction volume. Gally does the opposite. We are building the behavioral data layer that will power sustainable digital art markets for both collectors and artists.

Our focus is not speculation or volume — it is understanding ownership. How long do collectors hesitate before buying? What signals make them hold instead of selling? How does liquidity availability change collector confidence?

These insights guide the infrastructure we are building next.

Test Lab
Real collectors, real decisions, simulated capital — to surface behavior that matters.
Liquidity Engine
Configurable sell-back, fees, and pool settings that create the conditions for real ownership decisions.
Curated Experience
Hand-picked works, live portfolio, and P&L — so each participant sees the real weight of their choices.
WHAT GALLY IS NOT
✕  Not a speculative drop platform ✕  Not a trading exchange ✕  Not an academic study ✕  Research fuels product decisions — not the other way around
What we're testing
How long do collectors hesitate before buying?
Time from first view to purchase. A direct signal of confidence, doubt, and perceived value — your hesitation helps us understand how ownership decisions really happen.
Does liquidity availability change how collectors behave?
How often you return to an artwork before committing. High revisit = high intent. Shapes how we build markets that support collector confidence.
What signals make collectors hold instead of selling?
How long you hold before selling — and what triggers the exit. Drives liquidity model calibration so ownership becomes sustainable for everyone.
F
Francis Samuel Oche
Founder, Gally
Accepted · Avalanche Build Games

I started Gally because digital art ownership is still broken.

Most platforms optimize for speculation rather than sustainable markets. Collectors struggle with liquidity, and artists struggle to maintain long-term value.

Gally begins with real user behavior. We observe how collectors actually make decisions inside a functioning market environment — then build the infrastructure that supports healthier ownership ecosystems.

— Francis Samuel Oche
Founder, Gally

Artists: Submit Work →
$5,000.00

My Portfolio

$5,000
Cash Balance
$0
Holdings Value
$5,000
Total Portfolio
$0
Unrealized P&L
$0
Realized P&L
0
Arts Held
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Win Rate
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Avg Hold Time
No holdings yet. Browse the gallery to start collecting.

Activity Log

No activity yet.

Liquidity Panel

$850,000
Pool Size
$0
24h Volume
0
Total Exits
Price Pressure Index0.00
ArtworkCurrent PriceLiquidityTimes SoldAction
Admin Access
RESEARCH DASHBOARD · RESTRICTED

Admin Dashboard

⬤ checking db...
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Total Users
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Total Buys
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Total Sells
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Trade Volume
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Avg Hesitation Time
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Liquidity Stress Indicators
0%
POOL UTILIZATION
0.8%
SLIPPAGE SEVERITY
● NORMAL
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BUY / SELL PRESSURE
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Liquidity Forecast & Survivability
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POOL BURN RATE
hrs to exhaustion
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MAX SUPPORTED USERS
at current trade rate
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UTILIZATION BAND
Elastic ceiling: —
LOAD PROJECTION
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Liquidity Flow
Most Revisited Artworks
ArtworkViewsBuys
Most Sold Artworks
ArtworkSellsRevenue
Raw Event Log (Last 50)

        

      


      
      

        

          
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TOTAL FEES

          

          

            
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TO POOL (70%)

          

          

            
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TO GALLY (30%)

          

          

            

              Buy Fee: 2%

              Sell Fee: 4%

              Sell-back: 80%
            

            
FEE STRUCTURE

          

        

      


      
      

        

          
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